MarketSpace Listing Portal Development Case Study

The commercial real estate industry is constantly growing and creating new challenges for companies and brokers to succeed.

It becomes even harder to promote properties, communicate with clients, and close deals.

At Ascendix, we decided to build an effective marketing and sales tool that will provide brokers with the ability to promote and vend properties and bring leads to secure deal rooms to enhance communication and get rid of unnecessary email chains and email attachments.

We introduced MarketSpace in 2020 to equip brokers with an advanced tool to promote and sell their properties and bring the communication with their customers and leads to the next level.

The MarketSpace is built using our proprietary platform and also integrates with Salesforce and Dynamics 365.

In this product design and development case study, learn how we built MarketSpace app for commercial real estate companies and find out the key challenges we faced, the core technical solutions we developed, and how brokers can benefit from using MarketSpace in terms of sales and marketing opportunities.

We keep adding new features and now market this app as a part of our AscendixRE product.

Todd Terry,

CTO of Ascendix

Location

Dallas, Texas, USA

Industry

Commercial Real Estate, Capital markets

Services

Cross-platform development,
Product Development,
System Integration, Software Product Support

Tech Stack

.NET Core, Bootstrap, Vue.js, Knockout.js, Node.js, Couchbase, Redis, Azure

Challenges

Build effective search and filtering systems

Create a powerful and agile listing portal which will empower brokers with new marketing and sales opportunities. First, end-users should be able to create a new record, add multiple images and availabilities, locate a record on a map, upload important documents and files, and create detailed information on each listing with building details, expenses, area, etc. Besides, brokers should be able to generate a comprehensive report with listing or availability data using built-in templates and choose whether they want to download the PDF or send it via email to prospects. Moreover, brokers should have an opportunity to generate a listing link and send it via email to leads within a single-click ease.

Develop an advanced geo mapping feature

Create an efficient and intuitive map search system which will allow brokers and leads to view available public facing records on a map. So, users should be able to select a map or satellite view, draw custom shapes to narrow down specific location availabilities, or use built-in square or circle figures to navigate faster. Once certain location is specified, users should see the pushpins on a map which will provide general preview information about each record and they will be clickable to get detailed information on a separate page. Moreover, users should be able to save their search results and return to them later for analysis. This way, we want to implement the best search experience for brokers and clients with wide capabilities.

Build the Salesforce related list generation tool

Build the functionality of secure deal rooms to accelerate the deal discussion and close processes. When brokers assume a prospect’s qualification, they should be able to create a deal room with an autogenerated email for a specific lead which invites them to join the room for further discussion. In order to accept the invitation, prospects should accept the terms of confidentiality agreement and this process grants high security level of further collaboration. The deal room will be a single place for storing, sharing sensitive content and deal evaluation in real time. This way, we want to create an efficient process of deal discussion that replaces traditional email threads and attachments which made the collaboration long-running and ineffective.

Develop secure collaboration rooms

Create advanced collaboration rooms to enable brokers discuss properties and availabilities with tenants in a simple, fast, and secure way. This functionality allows brokers to invite multiple users, upload, edit, and share secure documents, perform a question-and-answer session with tenants about public facing listings, and sign NDAs and confidentiality agreements in real time. Collaboration rooms offer tenants and their reps to review the selected public facing listings and availabilities and provide feedback to brokers by including or excluding specific records. In such a way, we want to implement an efficient and secure way of collaboration between brokers and tenants to avoid previous traditional email chains and long answers.

Create easy-to-use report generation tool

Build a simple-to-use report generation tool which will allow brokers to create visually-appealing and branded brochures in a few clicks. So, users should have an opportunity to choose from ready-made and built-in templates and listing information should be automatically inserted in a report as this information is stored in a centralized system. Once the brochure is generated, brokers will be able to either instantly download a PDF or send it to prospects via email. This way, we aim to provide users with an efficient way to quickly generate eye-catching listing flyers that provide general information about the property, its availabilities, and show its detailed map location.

Implement powerful search & filtering tools

Implement powerful search and filtering tools which will enable brokers and clients to specify and narrow down their inquiries. So, end-users should be able to sort listings, availabilities, property and record information, and location within multiple filters. The system will automatically track the database and autosuggest only those filters that can be applied to the existing platform records. For example, the database contains only A and A+ property classes which means that users will be able to select only from these two parameters to narrow down their search results. This way, we want to provide the best user experience for brokers and clients.

Create dashboards with charts & graphs

Build the functionality which will allow brokers to transform raw data on users and activity statistics into accurate and detailed graphs and charts for better data insights. Users should be able to filter generated search results by selecting specific segments of graphs. Besides, brokers should be able to customize charts for each object, detect mistakes and correct them. This way, the main purpose of this functionality is to provide brokers with a visualized, comprehensive, and important content to perform better analysis and improve internal productivity.

Implement secure deal rooms for brokers

Need Software Development Help?

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<p>Thank you for showing your interest in Ascendix!</p>
<p>As we prepare to schedule a meeting with you, let me tell you about Ascendix in brief.</p>
<p>We are a digital transformation consultancy for real estate companies as well as established product companies and proptech startups. Backed by 16+ years in the real estate domain, we work with leaders like JLL and Colliers International.</p>
<p>Whether you need to assess and evolve your current software or create a new product with market fit, our team of experts is here to help.</p>
<p>We also offer consulting services to help you achieve your business goals.</p>
<p>You can learn <a href="https://ascendixtech.com/how-we-work/" target="_blank" rel="noopener">how we work here</a> and see our <a href="https://ascendixtech.com/wp-content/uploads/2023/03/Proptech-Consulting-and-Software-Development-Portfolio-Ascendix-Tech.pdf" target="_blank" rel="noopener">proptech portfolio here</a>.</p>

<p>Team, we have a new Ascendix Tech lead.</p>

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“ For years, we have supported our customers who use Salesforce by knowing their business so that we can help to optimize their orgs. We do this by continuously monitoring their critical business workflows and keeping them in line with ever-changing events that require changes. Though this process does resolve our customer's needs, the time from the case opening to the time that the case is resolved, on average, is about a day and half. Our customers understand this and simply wait for the report then use it once to handle their need and then the report, most of the time, doesn't get used again.

Through Ascendix Search testing, we have discovered that we are capable now of offering this tool to our customers to provide a user-friendly solution to capture a view of their data without writing reports. Users can now search many objects, select specific fields, filter, and export the view. ”

- Todd Terry, CTO and Managing Partner at Ascendix

Technologies We Used

Solutions

Powerful and Dynamic Listing Portal

We created feature-rich and dynamic listing software that greatly helps brokers with marketing and sales opportunities. Firstly, it allows end-users to create new records, add multiple images and availabilities, place a record on a map, add listing documents, and provide detailed information about each listing with the description, address, property type, etc. Secondly, brokers can easily generate a listing link and send it via email to prospects in a few clicks. Finally, the functionality enables brokers to generate comprehensive and visually-appealing PDF brochures with general information, images, and map location easily. The reports can be automatically downloaded to a local machine of a user or sent to prospects via email.

Advanced Map Search Functionality

We created a powerful and easy-to-use map search system which allows brokers and clients to get available records on a map. It means that users can transform a list of records into a map or satellite view to display available listings. Besides, MarketSpace allows end-users to draw custom shapes to specify certain location or use built-in circle and triangle figures to narrow down the search and navigate faster. When a particular location is indicated, users can see map markers which are targetable to preview general information about each record. Users can click on each pushpin and navigate to a separate listing profile to view more detailed information about the record. What’s more, brokers and clients have an opportunity to save their search results and reuse them in the future for analysis.

Secure and Engaging Deal Rooms

We built functionality that allows brokers to create safe and intuitive deal rooms to make the deal discussion and close processes more efficient and mature. So, brokers no longer need to send email messages and monitor the inboxes for any collaboration with clients or investors as deal rooms help to bring together all the activities and perform them in one place. First, brokers create a deal room and specify a specific client or investor email to send an autogenerated invitation. It offers them to join the room by accepting the terms of the confidentiality agreement which automatically provides a high-security level for further collaboration. This way, deal rooms become a single place for uploading, storing, editing, and sharing sensitive content and deal discussion in real-time. Brokers can invite as many users as they need to provide clients and investors with a smooth and comprehensive collaboration on a deal.

Ascendix-Marketspace-Collaboration-Rooms

Easy-To-Use and Safe Collaboration Rooms

We developed intuitive and secure functionality that allows brokers to create collaboration rooms to discuss properties and availabilities with tenants easily and fast. So, brokers can now invite multiple users, upload, edit, and share sensitive content, answer tenants’ questions on availabilities and listings, and sign NDAs and confidentiality agreements in real-time. MarketSpace allows tenants to review the listings, availabilities, and provide feedback to brokers by chat messages and including/excluding certain records from a list. This functionality empowers both brokers and tenants to collaborate in an efficient and secure way and avoid email chains and long correspondence.

Versatile Report Generation Tool

MarketSpace provides brokers and clients with a powerful branded brochure generation tool. So, end-users can create visually-appealing reports, brochures, and tour books by selecting one of the built-in templates. The listing information will be uploaded automatically as it is stored in a centralized system database. When the report is generated, users can either download a PDF or send it via email to prospects and clients. In such a way, MarketSpace provides users with an opportunity to create a multi-faceted and eye-catching listing brochure in a few clicks and share general property information, availabilities, and detailed map location to sales, tenant reps, investors, and clients.

Diverse Search and Filtering Tools

MarketSpace provides end-users with a smooth, powerful, and easy-to-use search experience. So, we implemented thorough search and filtering tools that allow users to specify and narrow down the inquiries by sorting listings, availabilities, property information, and location with the help of multiple filters. What’s more, MarketSpace automatically tracks database records and provides users with only those autosuggest options that can be applied to the current search request. For example, the database contains only Lease type records which means that users won’t even see the Sale filter. Besides, the platform allows to save search results and reuse them in the future. This way, MarketSpace provides the most accurate and smooth search experience for brokers and clients.

Insightful Dashboard with Charts and Graphs

MarketSpace provides users with an easy-to-use functionality to convert data on listings, contacts, deal and collaboration rooms, participants, and other activity statistics into precise and visually-appealing graphs and charts in one place. The dashboard functionality allows brokers to get better data-driven insights, find new trends and opportunities, and improve marketing strategies. This way, users get comprehensive and visualized content which allows them to conduct data analysis, improve internal team productivity, and boost marketing opportunities.

Results

MarketSpace Listing Portal Case Study | Ascendix

Dynamic and Feature-Rich Listing Portal

MarketSpace is a powerful and agile public-facing listing portal that was built to empower and equip brokers with marketing and sales opportunities. Wide functionality, user-friendly interface, and high-performance help companies efficiently collaborate with leads and clients, discuss listings with sales’, tenants’ reps, and investors, and close deals faster. MarketSpace allows brokers to provide investors with a quick and convenient way to access deal data anytime and anywhere with real-time accuracy.

Marketing Tool MarketSpace Case Study | Ascendix

Powerful Marketing Tool

MarketSpace provides brokers with a marketing lists management tool that allows enhancing email campaigns greatly. Brokers no longer need to send multiple email chains and wait for long responses from investors, sales, and tenants. It becomes possible through high automation of email ling generation for all listings, collaboration, and deal room invitations, and an opportunity to create efficient marketing lists. This way, brokers can now focus on major tasks and put more effort into deal closing and marketing strategy improving processes.

Watch MarketSpace Demo

In this video, we demonstrate the MarketSpace product and explain how it can be used by commercial real estate brokers.

“ A lot of our customers are in commercial real estate. They have many, many listings that they win from their customers and they need to provide these options to their customers. MarketSpace is a way for our users, who are brokers, to use this search engine to find the right listings for them, add them to what we call a collaboration room, and bring the customer into this collaboration room to provide these options. The customer can ask questions, they can chat, they can share documents in a secure way. It takes a traditional sales model that’s usually done in email. We take all of that transaction out of email and move it into this collaboration platform and so far, our feedback reading from our customers has been amazing. ”

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