Property Listing Portal Software Development: Features to Include

December 4, 2023
12 min

Due to high competition on the market, property companies are continuously looking for new ways of to showcase unique listings and simplify the often overwhelming process of property search.

User-friendly property listing portals are the solution.

Property listing portal development suits companies and brokerages that want to market their listings to clients in a visually appealing way as well as let the client choose the best-suited items and contact brokers for further info without leaving a website.

Even though property portals have proven to be a fast-paced and convenient method to retain old and reach out to new target audiences, property companies face challenges in building listing portals with the right features for promoting properties, communicating with clients, and closing deals.

At Ascendix, we have a proven track record in building property listing portals for many residential and commercial real estate companies of different sizes.

List of core features to include in the listing portal:

In this article, we’ll discuss in detail all the mentioned-above features and explain how they help your listing portal to meet the competitive edge in the current market.

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Types of Property Listing Portals

By knowing available solutions on the market, you can pick up the best practices and use this knowledge while building your own property listing portal.

So, property listing portals can be classified into several different types based on their focus and target audience.

By focus we’d like to allocate the following types:

  • Residential Property Listing Portals: Redfin, Movoto, Homesnap, Streeteasy, Trulia Homes
  • Commercial Property Listing Portals: LoopNet, CREXi, CoStar, QuantumListing, CityFeet
  • Niche Property Listing Portals: Mansion Global,,, Zumper,
  • International Property Listing Portals: Lamudi, PropertyGuru, Juwai, RealtyGlobal, Nestpick
  • Foreclosure Listing Websites:, RealtyTrac, ATTOM Data, Hubzu, Foreclosure Listings
  • FSBO (For Sale by Owner) Listing Websites:, Beycome,,, Zillow for Sale by Owner

By target audience there are the following types of property listing portals:

  • Investor Property Listing Portals: These portals focus on listings that are specifically geared towards investors, such as fixer-uppers, off-market properties, and distressed properties.
  • Listing Portals for Property Managers: These portals cater to property managers, providing listings for rental properties and tools to help them manage their portfolios.
  • Agent and Broker Listing Portals: These portals are designed to help real estate agents and brokers connect with potential clients and find new listings.
  • MLS (Multiple Listing Service) Websites: MLS websites are operated by local real estate associations and provide access to a comprehensive database of listings for sale or rent.

Property listing portals play a significant role in the modern property market, providing a convenient and comprehensive platform for users to search for properties, connect with agents, and make informed decisions..

Build Competitive Property Listing Portal with Ascendix

We develop bespoke and platform-based property listing portals. Our team can integrate portals with different systems and provide post-development services such as migration, support and maintenance. Contact us.

Core Features of Property Listing Portal

By adding the core features to your property listing portal, you will improve user experience, increase client engagement, and enhance your brand reputation. It results in a higher lead flow for agents and brokers, and more sales for property owners.

We describe here only the core features. Please, pay attention that additional functionality will most likely be needed once you launch an MVP and start product testing.

Structure of property listing portal

Structure of Property Listing Portal | AscendixTech

AI Search For ChatGPT-like Search Experience

One of the main goals of any property listing portal is to provide users (both brokers and prospects) with the ability to filter property search results and find required properties quickly. No one wants to scroll through hundreds of listings that do not fit search criteria.

In terms of searching capabilities, there are 2 types of listing portals:

  • Closed listing portals that allow users to perform searches ONLY within your company’s database.
  • Open listing portals that provide access to all listings posted by multiple companies in one portal database.

In both cases we’d recommend applying AI that makes property search more user-centered and advanced. The combination of mapping services with natural language recognition that instantly understands users’ intensions helps to create targeted lists of properties and pull up relevant properties on the map.

Example of AI-Powered Search Implemented in Real Estate Marketplace

Example of AI-Powered Search Implemented in Real Estate Marketplace

Imagine this: all you have to do is to find a property in Krakow is to input your criteria into the search engine, bypassing the need to manually adjust filters. The AI, powered by natural language recognition, swiftly understands your intentions, presenting three highly relevant properties with concise descriptions and map locations. The search experience becomes as intuitive as chatting with ChatGPT.

You can integrate this AI-powered property search either directly into your primary search engine field or incorporate it as an AI chatbot assistant, which users can turn to if they lack the time for manual searches or simply want a swift overview of the desired market.

Filtering Functionality to Narrow Down Searches

Not all users seek just a quick overview of the market. Some prefer to conduct a thorough manual search, considering the tiniest criteria. In such cases, filtering becomes the key.

Users can perform complex searches of listings and availabilities by applying custom search filters, geolocation features, and geomapping tools (draw areas on the map to find relevant properties), price facets (you can set up price ranges and get categorized results).

Geomapping Search in RPR Maps

Geomapping Search in RPR Maps

Publication Tool for Listings Promo

CRE brokers, real estate agents, property managers and other industry specialists, need to promote and market their listings by publishing marketing collaterals, so users can observe listings on the portal.

It becomes possible when your listing portal includes a publication tool with open listings indexation and search optimization as well as ad management functionality.

The latter includes modules for brokers and landlords to promote their listings more effectively and for you to get a source of additional income.

Also, your solution must contain a data repository from where you can publish listings directly to your property listing portal. Thus, the data does not disappear anywhere – it is securely stored in repository and can be reusable any time.

marketspace general view of property listings

MarketSpace Interface

Synchronization with CRM for Automated Lead Capture

The two-sided synchronization of listing portal with any CRM (Salesforce, Dynamics 365, etc.) simplifies the daily workflow for brokers and agents in several directions.

First and foremost, your portal must have an admin panel or be integrated with CRM so that data that is already in the database can be reused and published on your property listing portal directly from there.

Secondly, with smart lead capture forms and chatbots that collect customer data and, with third-party integration that transfers it directly to CRM, brokers can easily pass along data about lead sources, the pages they visited, and what listings they saved.

All that data helps brokers tailor their follow up and measure the ROI on marketing spend.

Thirdly, synchronization with a CRM empowers users with an advanced filtering system that allows setting rules that records should meet for successful creation and update during the sync.


Users can also deactivate previously synced records with the help of the post-synchronization cleaning feature that removes items that no longer match filter criteria.

Collaboration and Deal Rooms to Sign Documents

The collaboration and deal rooms transform a very manual transaction into a digital one. With such features brokers can conduct private discussions and maintain a digital relationship with prospects without leaving a listing portal.

When brokers assume a prospect’s qualification, they should be able to create a deal room with an autogenerated email for a specific lead which invites them to join the room for further discussion.

To accept the invitation, prospects should sign the terms of the confidentiality agreement, and this process grants a high-security level of further collaboration.

Such rooms will be a single place for storing and sharing sensitive content and deal evaluation in real-time for both parties of the deal.

MarketSpace-real-estate-web-app-deal-management-1024x711 (1)

Interface of Deal Room in MarketSpace

SEO-Friendly Listing Portal

Our team has analyzed many property listing portals and concluded that most listing portals aren’t SEO optimized, meaning that there are close-to-zero chances that your listings will show up in Google search results.

Listing visibility issues can be solved in 2 ways:

  • by adding a custom feature “Open listing portal for search engines”

In one click, users get listings with proper headings, titles with correct tags, semantic structure (search engine will understand the relevant data placement on the website), optimized alt name of the listing (usually property address), and URLs.

  • by automated sitemap indexation

How it works: when you publish a property listing on the website, Google receives information about new pages. To make them Google-friendly, they must have a proper semantic structure and heading hierarchy to be indexed.

Our team knows how to make your listing appear in Google search results by transforming your listing portal into a new customers’ marketing channel for brokers. No manual adding; everything is automated..

In case of technical issues or regular maintenance, you don’t have to worry about positioning published listings in Google while your system is down. We know how to provide SEO-friendly maintenance that signals Google not to make any changes on the website during system downtimes.

Multiple User Role Profiles to Manage Permissions

Multiple user role profiles in property listing portals allow different types of users to access various features and information based on their roles and permissions. This helps to ensure that users only have access to the information they need to do their jobs, and it also helps to protect sensitive information from unauthorized access.

By implementing multiple user role profiles, property listing portals can provide a more secure, efficient, and user-friendly experience for all of their users.

AscendixTech team can incorporate multiple user role profiles to ensure that sensitive information is accessible only to authorized individuals.

Landlords and brokers can efficiently list their properties, and tenants can easily search for suitable homes, with the confidence that the listings they access are accurate and verified.

AI Property Price Valuation to Get Fair Prices

AI property price valuation tools typically work by using a combination of machine learning and statistical modeling. The machine learning algorithms are trained on large datasets of historical sales data, which allows them to learn the patterns and relationships between property characteristics and sale prices.

The statistical modeling algorithms are then used to combine this information with other relevant data, such as market trends and economic indicators, to generate a final valuation.

Implementation of such functionality will signify that you keep up with the latest trends with AI and know how to use it wisely.

Our team can assist you with implementation and ensure your property listing portal allows users to compare properties and set accurate prices, while also predicting which properties and locations renters or sellers will be the most likely to choose.

Property Comparisons to Choose the Best Option

Property comparison tools in listing portals allow users to compare the features and prices of different properties side-by-side.

Such functionality allows users to compare up to five properties at a time, displaying all of the most important information about each property in one place.

If you want to take a step forward, we’d recommend implementing AI functionality that helps to compare properties and come up with average property prices on the desired market in a more informative way.

Integration with Email Platforms to Send Personalized Listings

Integrating property listing portals with email platforms allows users to automatically receive personalized listings based on their search criteria and preferences. This can help users save time and effort by ensuring that they only receive emails about properties that they are interested in.

Listing portals can be easily integrated with email platforms like Mailchimp. With this integration brokers can send automated email campaigns to users based on their preferences and, at the same time, improve user experience.

AscendixRE +Mailchimp Integration

AscendixRE +Mailchimp Integration

Ascendix team can build a listing portal that can be integrated with any email automation tool.

Calendar Integration to Track All Appointments

Calendar integration in property listing portals allows users to seamlessly schedule property showings and other events directly from the portal. This feature can save users time and effort by eliminating the need to manually schedule appointments with agents or brokers.

You can create custom integration with calendar or use third-party apps that provide you with such functionality.

Example of Calendar Integration by Lodgify

Optimized UI/UX Design to Improve User Experience

Your listing portal must have an intuitive design. Users won’t spend much time wandering across your portal and trying to figure out how it all works: if they can’t find something in 3 seconds, they quit your website.

The best solution here is to invest in a user-responsive and mobile-friendly UI/UX design that will cover the needs of both brokers and prospects.

For prospects, you need to create customizable search experiences so they can filter their search results while system users can publish/update their listings at the click of a button.

For brokers, you need to automate lead capture, email campaigns, and property inquiries. The first two points we’ve already covered, let’s explore how can you help brokers automate property inquiries processing.

AI Chatbots for 24/7 Property Inquiries

AI chatbots provide 24/7 customer support and instant responses to visitor inquiries.
These chatbots can answer questions about properties, schedule viewings, and even collect contact information for future follow-up.

For example, the client asks, “Does this property come furnished or unfurnished”, ”when is the property available?”, or “if short-term lease available?” Being AI-based, such chatbots can not only answer all incoming inquiries during non-working hours but also provide human-like and personalized answers.

If any of the inquiries/questions could not be resolved, the chat would leave it to the agent so that he would look at it in the morning and quickly write an answer based on the saved chat history.

Additionally, AI chatbots can be programmed to support multiple languages, making them accessible to a wider range of users.

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2D & 3D Property Virtual Tours for 360’ Overview

Once being wow-features, now 2D & 3D tours are must-haves for every property listing portal that offer the following feature set:

  • Interactive Floor Plans: Virtual tours often include interactive floor plans that allow users to navigate between different rooms easily.
  • High-Resolution Images: Virtual tours feature high-resolution images that capture the details and features of the property.
  • Zoom Functionality: Users can zoom in on specific areas of the property to get a closer look.
  • Dollhouse View: Virtual tours may offer a dollhouse view, allowing users to see the property from a bird’s-eye perspective
  • Property Information Overlays: Virtual tours can overlay property information, such as room dimensions and descriptions, onto the images.

2D and 3D property virtual tours provide an immersive and interactive experience for prospective buyers.

Property Tours Booking System for Direct Connection

Scheduling property tours used to be a hassle, involving endless email exchanges to find a time that worked for both the broker and the potential buyer. Now, modern property listing portals make it easy to schedule tours on your own terms and at your convenience.

With virtual assistants and direct connections to landlords and brokers, you can book tours based on your preferences and availability. Plus, calendar integration ensures that your tours are automatically added to your schedule.

Our Expertise in Property Listing Development

A functional, well-designed website aligned with your listing portal will showcase your listings, tell your story, and generate leads.

Founded in 1996, Ascendix practice combines 16+ years of experience in real estate with market-savvy technology intelligence. We can proudly say that we live and breathe real estate.

We have built multiple real estate software products and solutions, so we know how to do that right. Our team has a deep understanding of:

  • the needs of commercial and real estate companies
  • how to overcome all real-estate challenges with a custom property listing portal solution that caters to both B2C and B2B businesses
  • the subtleties of property listing customization
  • how to create tools for advanced marketing of your listings

We know all the pitfalls of property listing portal development and are more than happy to build solutions based on our best practices and lessons learned. We believe we’re uniquely positioned to become a trusted partner in real estate portal development for your real estate company.

Leveraging our solid experience in building custom software solutions and property listing portals, we aim to assist our clients in capturing more growth opportunities.

We can help commercial and real estate businesses increase profitability by focusing on customer acquisition and services. Read our case studies to learn more about our delivered projects and contact us to discuss your ideas. 

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What Is a Property Listing Portal?

A property listing portal is an online platform that facilitates the search, discovery, and transaction of properties both in residential and commercial real estate spaces.

It acts as a digital bridge between property owners, brokers, and potential buyers or renters, providing a comprehensive platform for showcasing properties, connecting interested parties, and streamlining property buying and transaction process.

How to Build Property Listing Portal?

The creation of a custom property listing portal is a complex process. Here’s a list of approximate steps required to build a solution from scratch.

Step 1. Find a vendor to start property listing software development
Step 2. Discuss the project requirements and scope of tasks
Step 3. Set up the list of features, functionality, and tech stack, and create a roadmap
Step 4. Create MVP (Minimum Viable Product)
Step 5. UI/UX Design
Step 6. Developing & Testing
Step 7. Integration & Training
Step 8. Continuous Support

If you already have a listing portal, our team offers technology migration, customization & maintenance of the existing portal. Feel free to contact us.

How Much Does It Cost to Create a Property Listing Portal?

The cost of the project depends on the scope of features, tech stack, selected development methodology, number of specialists required for development, and their hourly rates.

Request a quote, and we’ll be glad to make an estimation of your listing portal development.


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