Can a proptech startup disrupt the industry without being noticed by the audience e.g., key players and potential prospects? Obviously, no. Yet, half of the startups (non-proptech as well) devoted less than 2 hours per week to marketing, while only 56% of the new ventures had marketing teams in 2020.
Once proptech startups reach out to proptech PR agencies, they get assistance in building effective communication strategies with the audience, ensuring positive publicity, expanding the media outreach, and managing the social media. Now let’s find out who are the top proptech PR agencies and how they’ve already built a robust growth foundation for some of the startups.
A proptech PR agency or also called ‘proptech growth agency’ is a company with a set of activities focused on public relations (PR), strategic company-and-audience communication, and traditional & digital marketing. All activities are conducted to increase brand awareness in the real estate industry and help a company build positive long-lasting relationships with its audience.
Proptech PR agencies often offer the following services:
Name: PIABO
Founded: 2006
Location: Berlin, Germany
Website: https://piabo.net/
PIABO is a marketing and communications agency specializing in PR B2B and B2C. The company’s clients represent an astounding range of industries like GreenTech, blockchain, FinTech, big data, PropTech, and others.
One of the recent PIABO’s successes is the communications account of Google Germany the company has taken over this year. Currently, PIABO is helping Google to enhance its external communications and form closer relationships with media opinion leaders and the public.
Meanwhile, as one of the proptech growth agencies, PIABO has helped zinsbaustein.de, a crowdfunding investment platform for real estate, to build a firm presence in the industry by carefully placing the startup’s projects and achievements in real estate, business, and financial interest media combined with strategic PR campaigns and educative storytelling.
Name: Schoesslers
Founded: 2011
Location: Berlin, Germany
Website: https://schoesslers.com/en/
Founded in 2011, Schousslers quickly built its way up in the world of marketing and communications and became a part of the Vogel Communications Group in 2016.
Just like in the case with PIABO, Schousslers’ clients represent a variety of industries like insurance, SaaS, finance, and others. The company is known for working with Spotify, RMS, MyPostcard, audEERING, and others.
As a proptech PR provider, the agency has helped Limehome, a rental platform in Europe, build a presence in proptech and hospitality by leveraging press experience in the German-speaking media.
Name: Starberry
Founded: 2011
Location: London, England
Website: https://www.starberry.tv/who-we-work-with/proptech
Again, another PR agency that serves a diverse clientele but this time solely in real estate. Hence, it doesn’t come as a surprise that the agency alleviates the pain of building digital marketing strategies and online presence for proptech startups as well.
Starberry services range from branding, website development, social media management, and digital advertising, but don’t end here. The company takes a holistic approach, that’s why you’ll find other services like video interviews or logo animation.
When developing website designs or marketing campaigns, Starberry claims to use tools like InVision, monday.com, Basecamp, Webflow, and others.
Name: Prop Tech Marketing
Founded: N/A
Location: Bristol, England
Website: https://proptechmarketing.com/
One of the top proptech growth agencies, Prop Tech Marketing offers marketing consulting and brand development with services like UI & Web, Data & CRM, business process management, marketing and lead generation, and others.
The target audiences of Prop Tech Marketing are real estate agents, landlords, proptech startups, build-to-rent businesses, and companies specializing in purpose-built student accommodations.
Among the top Prop Tech Marketing clients are:
Name: ING Media
Founded: 1999
Location: London, England
Website: https://www.ing-media.com/
As a communications agency, ING Media focuses on helping both mature companies and proptech startups build profound influence in real estate, design, and architecture. With a distinct focus on sustainability amidst the rise of ESG practices, ING Media contributes to building smart cities of the future.
In the last 2 decades on the market, ING Media has developed a remarkably wide-ranging portfolio that includes companies like HUB, Open City, Brick by Brick, Landid, and others.
We know the challenges and demands of proptech product development in the real estate industry. Contact us for a quick estimate.
Name: UpSpring
Founded: 2008
Location: New York, USA
Website: https://www.upspringpr.com/
Calling themselves a “PR + digital marketing for the built environment,” UpSpring helps companies in real estate empower their brand strategies with digital marketing services and communications.
When it comes to proptech, UpSpring’s most remarkable clients are Daniel House Club and the Bradley Projects. For Daniel House Club, a company that assists interior designers with sourcing and logistics, the proptech growth agency has built a come-to-market strategy combined with email marketing, social media, and paid media campaigns. As a result, DHC has increased its sales and memberships by 200% in a year.
As for the second case, the Bradley Projects, an umbrella name for a few property development and construction companies, UpSpring has built a brand new narrative and press marketing (Forbes, ARCHITECT, etc.) and, in the end, expanded the company’s share in real estate and hospitality.
Name: Sapience Communications
Founded: 2011
Location: London, England
Website: https://www.sapiencecommunications.co.uk/
Sapience Communications is a PR and digital marketing agency that also offers ESG consulting. Among the company’s services are PR and reputation management, SEO and content marketing, social media PR, and others.
One of the brightest company’s cases is BizSpace – a flexible workspace provider looking for a proptech PR agency to expand its presence in real estate. What Sapience Communications did was develop and implement a marketing communications strategy with new mediums. As a result of the cooperation, BizSpace was able to secure outlets like Financial Times, Property Week, and other business and HR press.
Name: Instinctif Partners
Founded: 2007
Location: London, England
Website: https://instinctif.com/
Named the Best Consultancy at Corporate & Financial Awards 2022, Instinctif Partners offers services in digital marketing along with capital markets advice.
Among the company’s diverse clientele are real estate businesses, and one of them is Redrow. As a construction developer and a marketplace, Redrow needed assistance from a proptech PR agency in refining its public image and building a larger market presence. Here, Instinctif Partners tailored special communications programs to improve sales and drive better lead generation on the regional level.
Name: Clarity
Founded: 2012
Location: London, England
Website: https://clarity.global/
The company helps startups and mature companies understand their customers better, generate more leads, and grow brand awareness with professionally tailored brand, communications, and creative strategies.
In our list of proptech growth agencies, Clarity has got the most impressive portfolio of clients, among which are HomeToGo, a vacation rental marketplace, and Qualia, a real estate closing platform.
In the HomeToGo case, the company’s challenge lay in raising brand awareness in the US. Clarity has ensured media coverage in national-scale outlets like USA Today, Fox Business News, Time, Business Insider, and others.
As for Qualia, Clarity has fostered relationships between the company and San Francisco & New York tech audiences. Clarity has coordinated briefings for Qualia’s CEO Nate Baker (Business Insider, the Wall Street Journal, etc.). Later, Clarity secured a story about the company’s $33M Series B funding announcement with top outlets, namely, Forbes, Fortune, and Silicone Valley Business Journal among others.
Name: Definition
Founded: 2002
Location: London, England
Website: https://www.definitionagency.com/
As a B2B growth agency with 100 national and international awards, Definition works in three directions: B2B PR, B2B SEO, and B2B social media services. So, yes, proptech startups can expect wider business exposure with integrated B2B PR strategies and effective inbound lead generation provided by B2B SEO and B2B social media.
One of Definition’s clients is The Housecrowd, a real estate investment company with a special focus on property development loans. The company required assistance with raising awareness of its new products and SEO optimization. Definition has organized 140 press coverage pieces with top media outlets, introduced a SEO campaign that won The Housecrowd site higher keyword rankings, and generally assisted the client in repositioning as a peer-to-peer lending company.
We are Texas-based proptech developers passionate about bringing business automation to mature companies and startups. As authors of 17 CRE digital products and custom developers, we are ready to share our 2-decade real estate experience and provide you with guidance and support right from the moment you launch your startup.
Whether it’s custom proptech development for startups you need or services like system migration, software customization & audit, book a free proptech call to learn more about how we can ignite your proptech journey with robust digital solutions.
Proptech growth agency is a firm that focuses its activities on public relations development & management and traditional & digital marketing for proptechs, mostly startups. Their top services include social media management, media outreach, crisis communication, and content creation.
Top proptech PR agencies are Definition, Clarity, PIABO, Schoesslers, and Prop Tech Marketing. Other proptech growth agencies are Starberry, ING Media, UpSpring, Sapience Communications, and Instinctif Partners.
Tania is a fan of technologies and an expert in writing about them. In her content, she shares insights into new trends and proptech solutions in real estate that can help your business thrive while keeping your customers content (pun intended).
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