11 Top SaaS Companies and Startups in 2023 That Inspire

March 8, 2023
14 min

Want to create top SaaS startups, but don’t know where to start? Begin with the market and competitor analysis.

According to the 99Firms research, over 80% of companies already use at least one SaaS application.

This means there are thousands of top SaaS companies that you can analyze, take their strengths, benefit from their weaknesses, and create a SaaS application that will revolutionize a specific niche.

In this post, you will get a complete list of 11 top SaaS startups and companies by GrowthList featuring:

  • Their general information, core features, fundraising stats, and customers
  • Pricing models and plans of the best SaaS startups
  • Market trends and insights (including stats).

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11 Top SaaS Startups in 2023

Flow XO


SaaS product niche: online chatbot software

Founded: 2007

Headquarters: Padiham, England

CEO: John Jackson


Flow XO is one of the best SaaS startups that provides an AI-based automation platform for building chatbots without having technical background.

It focuses on creating programs for cross-platform applications to meet business goals.

This SaaS product includes more than 100 integrated modules and ready-made templates for Facebook Messenger, Slack, SMS, and Telegram.


Here are some of the core features of Flow XO:

  • Bot logics editor
  • Promotion web widget for bots
  • Built-in web messenger
  • Tons of out-of-the-box templates
  • HTTP/JSON data dispatch/retrieving
  • Push notifications for end-users
  • Support of multiple locales
  • Integration with Trello, Gmail, Jira, Stripe, and Google Calendar.

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How much does it cost?

One of the top SaaS startups Flow XO provides two pricing plans: free and standard plan.

A free plan allows you to perform 500 interactions, create 5 bots or flows, and receive 2 weeks of logs.

A standard plan provides you with 5,000 interactions and allows to create 15 bots or active flows. Also, you can get 3 months of logs, avoid messenger branding, download user data, and get high-quality support.

Below you can see the pricing plans of Flow XO – the #1 top SaaS startups by GrowthList.


Why chatbot SaaS startups are a good idea in 2021?

According to the Insider Intelligence Report, consumer retail spending through chatbots is expected to hit $142 billion by 2024 compared to just $3 billion in 2019.

It means that over 90% of consumers prefer to choose brand products that offer personalized communication and tailor-made recommendations.

What’s more, Mordor Intelligence states that the compound annual growth rate (CAGR) of the global chatbot market is forecasted to reach the level of 35% by 2026.

These stunning numbers are meaningful to stimulate entrepreneurs to build chatbot SaaS software even in 2021.

Ultimately, one of the key chatbot market trends is virtual assistants represented generally by Google Assistant, Alexa, and Siri that have over 90% of the voice search market share.



SaaS app niche: project management for software development

Founded: 2014

Headquarters: New York, United States

Founders: Kurt Schrader, Andrew Childs


Clubhouse.io (don’t confuse it with the Clubhouse audio chat app) is one of the top SaaS solutions which allows you to manage software development projects smarter. It provides the best opportunities for teams that follow Agile, Scrum, or Kanban methodologies.

Clubhouse has a web, desktop (Windows/Mac), and mobile applications for Android and iOS. This range of platforms facilitates remote software development and enables teams to stay in sync everywhere.


One of the top growing SaaS companies has 4 key features:

  • Projects
  • Stories
  • Epics and Milestones
  • Integrations.


Projects are the high-level structure units that include all project stories that can be color-coded for better classification and quick recognition.

Stories are the everyday project tasks that Clubhouse allows to divide into 3 types: features, bugs, and chores. The latter are neither features nor bugs but need to be assigned and completed.

Similar to other products like Trello, you can create a custom internal workflow for your stories, assign them to team members, drag-n-drop to update their status, and so forth.

Epics are higher-level categories that include stories from multiple projects while milestones are containers for epics. This hierarchy allows product managers to navigate through progress quickly and easily.


What companies use Clubhouse.io?

Lingo Live, Geckoboard, Marker.io, Nubank, ChargedUP, and other top companies actively use Clubhouse.io to take their software project management to the next level.


Clubhouse.io Clients | Top SaaS Startups

Clubhouse.io Clients | Top SaaS Startups


How much does it cost?

One of the top NYC SaaS companies, Clubhouse.io provides 3 pricing plans: free, standard, and enterprise.

A 14-day free trial allows you to include up to 10 users that gain access to core features listed above complemented by community support.

A standard plan means that you pay $8.50 per user per month within an unlimited way. This option provides your workspaces with observers, and you get access to unreleased features like Google Sheets and a roadmap.

An enterprise option can be fully customized to your needs including volume discounts. You can invite 11+ users to your workspaces, integrate with SAML, Okta, OneLogin, Azure, and receive dedicated CSM (customer success managers) support.


Clubhouse.io pricing


Why is it a good time to launch project management SaaS startups?

According to the Wellingtone Report 2020, around 23% of companies around the world use project management software.

Surprisingly, 44% of managers don’t believe that this software can make their lives better (Hive Project Management Statistics 2020).

It means that you can supply 77% of organizations with high-quality and advanced project management SaaS solutions that will convert the other 56% of PMs into active users.

You may claim that such software giants as Jira, Trello, Monday.com, Zoho, and others take the most market share and won’t let other SaaS startups come in.

But each of them has started at different times and their success depends on user engagement, functionality, update delivery, and so on.

Craft CMS


SaaS app niche: content management system

Founded: 2011

Headquarters: Oregon, United States

CEO: Brandon Kelly


Craft CMS is one of the top SaaS companies 2020 that provides a multifunctional open-source platform with an easy user interface for building customized web digital experiences. Also, it enables you to monitor changes in real-time.

This SaaS product offers such core features as:

  • Custom fields
  • Categories and Tags
  • Multi-site content
  • Translation
  • Dashboard
  • Many others.


What companies use Craft CMS?

Netflix Media Center, Salesforce Essentials, Atkins, Icon Motorsports, and Foursquare for Business are among the most recognizable companies leveraging the benefits of Craft CMS.


Craft CMS Clients | Top SaaS Startups

Craft CMS Clients | Top SaaS Startups


How much does it cost?

Craft CMS provides 3 pricing models: solo, pro, and enterprise.

A solo plan allows you to get forever free access to create digital experiences without branding and support. It includes such features as multi-site content, localization, front-end tools, and content modeling.

A pro option means that you pay $299/project with unlimited user accounts, real-time preview, system branding, and basic technical support.

An enterprise model is a great choice for large teams that take care of projects requiring specific licensing and needs. It contains launch and priority support, procurement, and custom licenses.



Craft CMS pricing


Why SaaS CMS software is a good startup idea in 2021?

According to the BuiltWith Report, over 60 million out of 400 million active websites use content management system software on a daily basis.

This huge number means that you shouldn’t have doubts on whether to build SaaS CMS solutions in case it will meet end-users’ needs better than competitors do.

Better focus on the advanced features you can provide to customers accompanied with avoiding competitors’ weaknesses that will help you reach a perfect product-market fit.



SaaS product niche: smart video chat

Founded: 2015

Headquarters: San Francisco Bay Area, United States

Founders: Doug Brunton, Kwindla Kramer, Nina Kuruvilla

Fundraised: $22.2M


One of the best SaaS startups, Daily.co is simply an API-powered service enabling customers and users to integrate video and audio chat into their products.

Among the core features, this SaaS app provides 1-click video call functionality. It means that chat participants can avoid account registrations to join the meeting by just clicking on a link.

Also, you can organize group calls with 1,000+ participants, perform live broadcast streaming, launch webinars, and create audio-only chat rooms.

Let’s briefly overview the key functionality of Daily.co:

  • No download and no accounts
  • Cross-browser compatibility
  • Tailor-made video layouts
  • Dual screen sharing
  • Many others.


What companies use Daily.co?

One of the top SaaS startups San Francisco is being used by such well-known companies as YCombinator, GitDuck, Tandem, Teamflow, Pitch, and Focusmate.


Daily.co Clients | Top SaaS Startups

Daily.co Clients | Top SaaS Startups


How much does it cost?

Daily.co provides several pricing options: free, launch, and scale.

A free plan provides 2,000 participant-minutes (calculated as N * minutes, where N is the number of participants), 50 programmatic rooms, up to 200 participants in a single room, and 1-day data retention.

A launch option means that you pay $9/mo and get 2,000 participant-minutes, up to 1,000 participants and programmatic rooms, and 3-day data retention.

A scale model charges $199/mo with 10,000 participant-minutes, 10,000+ programmatic rooms, and 21-day data retention.

Also, you get access to cloud recording, HIPAA compliance features, and removal of Daily branding.


Daily.co’s pricing


Why is it a good idea to build SaaS startups related to video chat software?

Global Market Insights Report states that the video conferencing market size hit $14 billion in 2019 and is expected to show 19% CAGR by 2026.

It means that market is constantly growing and despite its rather small size, there are already many video chat software providers like Zoom, Skype, Slack, GoTomeeting, Cisco WebEx, etc.

So, if video conferencing software resonates with your business ideas, then undoubtedly begin developing and launching your startup SaaS companies.



SaaS product niche: notification and changelog tool

Founded: 2018

Headquarters: Delaware, United States

Founders: Mariano Rodriguez, Spencer Coon


Beamer is one of the best SaaS startups 2021 that allows you to update and engage users as easy as never before. Simply put, it provides a notification center, customizable widgets, and changelog that you can embed with your product/website to announce new features, updates, and collect valuable feedback.

Here is the core functionality of Beamer:

  • In-app and website notifications
  • User segmentation for personalized communication
  • Analytics dashboards for tracking
  • Post scheduling
  • Integration with Zapier, Pabbly, Integromat, WordPress, etc.
  • Embeddable widgets.


What companies use Beamer?

BrowserStack, Intercom, Drift, Buffer, Atlassian, and Hotjar are among the most recognizable brands using one of the top US SaaS companies Beamer.


Beamer Clients | Top SaaS Startups

Beamer Clients | Top SaaS Startups


How much does it cost?

Beamer provides 4 pricing plans: free, startup, pro, and enterprise. All of them are complemented by a 14-day free trial.

A Free plan allows you to show widgets and push notifications to 1,000 users/mo in a single language with basic support and watermarked branding.

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SaaS platform niche: Video recording software

Founded: 2015

Headquarters: California, United States

Founders: Mariano Rodriguez, Spencer Coon

Fundraised: $73.6M


Loom is one of the top SaaS companies in California that provides customers with a video messaging tool with quickly shareable content. You can record desktop, microphone, and camera simultaneously.

The cross-platform nature of Loom allows you to use it as desktop, iOS, Android applications, or install Chrome extension for smooth web experience.

Let’s overview the key features of Loom:

  • Screen/cam/micro recording
  • Instant video sharing
  • Video library
  • Closed captions
  • Video content transcription
  • Integration with Salesforce, Slack, Zendesk, Jira, Notion.


What companies use Loom?

HubSpot, Atlassian, Lacoste, Intercom, Juniper Networks, and JLL are actively using one of the best SaaS products – Loom.


Loom Clients | Best SaaS Startups

Loom Clients | Best SaaS Startups


How much does it cost?

Loom offers 3 pricing plans: starter, business, and enterprise.

A Starter plan is free and allows you to create 100 videos and screenshots within a 5-minute length. The highest resolution is 720p complemented by video trimming and GIF thumbnails. Even this option offers full integration opportunities with top products.



 SaaS product niche: CRM & marketing platform

Founded: 2006

Headquarters: West Coast, Western US

Founder: Landon Ray


Ontraport is one of the top SaaS products related to your business automation through CRM and marketing. It is available on desktop and mobile (iOS and Android).

This SaaS product can become your business complex accelerator meeting such needs as:

  • Sales and CRM
  • Marketing automation
  • Pages & forms
  • Payments.


There are hundreds of features that you may find relevant and useful including internationalization, user, role, and access management, lead management, sandbox/test environments, advanced workflow capability, customization, etc.


What companies take advantage of Ontraport?

Trusted by G2, Google, Trustpilot, and Capterra, Ontraport became one of the best SaaS tech companies. Coca-Cola, CrazyEgg, YCombinator, Wellbe, Choice, and JDL Strategies are among the world-known giants actively using Ontraport to boost their business.


Ontraport Clients | Best SaaS Startups

Ontraport Clients | Best SaaS Startups


How much does it cost?

Ontraport offers 4 pricing plans: basic, plus, pro, and enterprise along with a 14-day free trial.

A Basic plan is $79/mo and provides up to 1,000 contacts in a CRM, 1 account user, and unlimited emails to customers.

A Plus option is $147/mo and provides 2,500 contacts with 2 account users, e-commerce opportunities, and account setup support.

A Pro plan is $297 and offers up to 10,000 contacts with 3 account users and email consultation apart from everything you get with a Plus plan.

Ultimately, an Enterprise option is a great fit for large companies that can process up to 20,000 contacts and want to send 200,000 emails per month. This plan provides 5 account users and VIP support that can help you migrate, launch, etc.


Why is it a good time to launch marketing SaaS platforms in 2021?

According to the Grand View Research 2020, the global CRM market size has reached the level of $40 billion in 2019 and is forecasted to hit $80 billion in 5 years and provide over 14% CAGR from 2020 to 2027.

These numbers show how perspective and rapidly growing the CRM SaaS market is that makes it an investment-worthy niche for startup SaaS tech companies.

Among the best SaaS marketing companies, we should mention Kalungi, Refine Labs, Single Grain, Roketto, Hey Digital, NoGood, etc.



SaaS application niche: full-featured solution for partnerships

Founded: 2015

Headquarters: Great Lakes, NA

Founders: Bryn Jones, Jonathan Mendes, Luke Swanek, Neil Chudleigh

Fundraised: $7.3M


PartnerStack is among the top SaaS apps that helps entrepreneurs find and boost their partnerships to grow sales and revenue.

Simply put, it is a PRM-based solution which allows customers to scale multiple channels, maximize partner performance, and bring automation to partner payouts.

Here are some key features of PartnerStack:

  • Affiliate marketing and tracking
  • Channel analytics
  • Incentive and reseller management
  • Lead engagement
  • Opportunity management
  • Role-based permissions.


What companies trust PartnerStack?

Monday.com, Intercom, Asana, Evernote, Headspace, and Unbounce are among the most recognizable brands that leverage multiple benefits of PartnerStack.


PartnerStack Clients | Best SaaS Startups

PartnerStack Clients | Best SaaS Startups


How much does it cost?

PartnerStack provides 3 pricing plans (without rates): essentials, growth, and enterprise plus a free demo.


Why PRM SaaS is a good niche for SaaS startups in 2021?

The MarketsandMarkets 2021 Report states that the global partner relationship management market size is expected to hit $1.9 billion by 2026 with over 13% CAGR.

These numbers are supported by the fact that more and more companies require larger control of the functional relationships between external partner channels and organizations.

Also, many business intelligence providers continue to offer stunning opportunities for PRM adoption.

So, if you are interested in building partner relationship management software, then 2021 is a great time to invest in and launch your SaaS startup.



SaaS product niche: platform for selling online courses, downloads, webinars

Founded: 2014

Headquarters: New York, United States

Founder: Spencer Fry

Fundraised: $3.1M


One of the top SaaS tech companies in NYC, Podia provides a platform for selling online courses, webinars, digital downloads, fitness programs, and many other digital products you may have.

This SaaS platform is extremely seller-oriented which allows users to create, promote, and sell their digital products effortlessly.

Let’s shortly overview the key features Podia provides:

  • Vend online courses, downloads, webinars, etc.
  • Affiliate and email marketing
  • Quick payouts without transaction fees
  • 24/7 customer support
  • Free of charge migration.


How much does it cost?

One of the top SaaS startups, Podia provides 3 pricing plans: mover, shaker, and earthquaker along with the 14-day free trial.

A Mover plan is $39/mo and allows to sell online courses, digital downloads, perform free migrations, no transaction fees, and 5K monthly email recipients. If you want to add a teammate to your workspace, you need to pay $20/mo for each user.

A Shaker option is $79/mo and provides everything from the Mover plan plus an opportunity to sell memberships, access affiliate marketing, and send up to 15k emails to recipients.

An Earthquaker plan is $179/mo and a good choice for big teams that produce tons of content. Apart from the above features, you get 5 additional teammates for free, 50K monthly email recipients, a dedicated account manager, white-labeled website, and a tailor-made onboarding call.


Is it worth investing in SaaS eLearning solutions in 2021?

The ELearning market size is expected to reach the level of $325 billion by 2025 with an increase in retention rates from 35% to 60%.

What’s more, the Business Wire 2020 Report states that Udemy has surpassed $100 million annual recurring revenue in 2020. It’s impressive, isn’t it?

These shocking stats show how booming and instantly growing is the SaaS elearning market. So, why not try and launch a SaaS product that will make the best out of Udemy and Coursera and provide even more value to customers?

2021 is a perfect year for building a SaaS elearning platform in case it resonates with your business ideas.

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SaaS app niche: email marketing platform

Founded: 2007

Headquarters: Greater New York Area, United States

CEO: Sebastian Strzelecki


CleverReach is one of the best SaaS startups that provides an advanced marketing email builder to create, design, and send professional newsletters.

This SaaS application is available on desktop, mobile, and tablets which makes it a #1 flexible and accessible tool for marketing purposes.


The core features of CleverReach include:

  • Create professional newsletters with a built-in editor
  • Recipient management and analysis
  • Email test delivery before sending
  • Mailing automation
  • Analytics dashboards for tracking
  • Easy-to-use interface
  • Whitelisting and spam tests.


What companies trust PartnerStack?

Spotify, UNICEF, DHL, Levi’s, ASUS, and RedBull are among the world giants using one of the top SaaS companies 2020 – CleverReach.


CleverReach Clients | Best SaaS Startups

CleverReach Clients | Best SaaS Startups


How much does it cost?

CleverReach provides multi-component pricing models: lite, flat rate, high volume, prepaid, and monthly prepaid. All of them are accompanied by a free 14-day trial period.



SaaS platform niche: email collaboration software

Founded: 2011

Headquarters: Palo Alto, CA, United States

Founders: Niraj Ranjan Rout, Nitesh Nandy

Fundraised: $8M


Hiver is one of the top SaaS startups that allows users to collaborate on generic email addresses. Simply put, it is a Google Chrome extension that adds multiple features to your Gmail inbox and enables you to access shared inboxes to collaborate efficiently.

Through a cross-platform nature, you can stay in sync with shared inboxes via desktop and mobile platforms.

Here are the core features that Hiver provides:

  • Help desk management
  • Workload distribution and automation
  • Permalinks, email templates, and shared drafts
  • Advanced analytics dashboards
  • Customer Surveys (CSAT)
  • Service Level Agreement (SLA) & Business Hours.


What companies trust Hiver?

PluralSight, UpWork, Harvard University, Flexport, Vacasa, and Hubspot are among the most recognizable organizations that trust Hiver.


Hiver Clients | Best SaaS Startups

Hiver Clients | Best SaaS Startups


How much does it cost?

One of the best SaaS products, Hiver provides 4 pricing plans: lite, growth, pro, and elite along with a 14-day free trial period.

A Lite plan is $12/user/mo with unlimited shared inboxes, tags, email templates and notes, permalinks, and up to 5 users.

A Growth option is $24/user/mo and includes everything from the Lite plan plus unlimited views and automation, auto-responder for your emails, basic analytics dashboards, and integrations with Slack and Zapier.

A Pro plan is $37/user/mo and provides the Growth option features along with advanced access control and analytics, scheduled data exports, opportunities to perform customer surveys (CSAT) and get SLA.


So, we have discussed the top SaaS startups in 2021 that worth your attention and can inspire you to create a SaaS product that your customers will enjoy.

Below you can see a rundown of the discussed SaaS products’ logos.


Mind-Blowing Top SaaS Startups in 2021 That Inspire

Mind-Blowing Top SaaS Startups in 2021 That Inspire

Bottom Line

SaaS services are constantly growing and capturing new market niches supplying users with advanced technologies and useful features.

As mentioned above, you can choose from a variety of verticals that resonate with your business ideas: from human resources management systems to video recording software.

We hope our overview of the top SaaS ideas and products will help you choose the niche you will create a SaaS application.

Once you decide on the SaaS industry, Ascendix Tech will be happy to help you transform your business idea into a top SaaS platform.

Trust your SaaS product development to us and let’s build mind-blowing, secure, customer-oriented, and successful SaaS startups together. Drop us a line or check our case studies for more information.


How many SaaS startups are there in the US?

According to Statista, there were over 15,000 SaaS startups in the United States which is more than 70% of the worldwide SaaS market share.

What is a SaaS company?

A SaaS company is a company that designed and launched a Software-as-a-Service application available for customers over the Internet within a subscription model. The core feature of SaaS companies is that users just need to subscribe and start using all the features out-of-the-box as they are stored and handled on the SaaS company’s side.

Which are SaaS products?

Salesforce, Atlassian, Slack, GitHub, and Adobe are among the top SaaS products.

What is the biggest SaaS company in the world?

Adobe is the biggest SaaS company in the world with over a $204.5B market cap (June 2022). The next SaaS companies by market cap are Salesforce ($182.1B) and Intuit ($115.4B).


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Sunil Rawat

Very good article , explained each and every concept in detail with good examples.

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