Top 10 CRM Software Companies

Customer relationship management software is the heart of any growing business nowadays as all companies want to generate more leads, improve their lead-to-deal conversion rate, and provide excellent customer service.

There are currently dozens of top CRM companies that offer similar functionality, and many entrepreneurs wonder how to choose a CRM system tailored to the specific business needs and current challenges of a company.

For this reason, we created a list of the top 10 CRM software covering such aspects as:

• General platform description
• Key functionality blocks
• Top well-known customers using the best CRM software
• Pricing plan overview.

At Ascendix, we have expertise in the two leading CRMs—Salesforce and Dynamics 365— and we hope our detailed overview of the top CRM platforms has provided you with a clear understanding of the current market landscape and assisted you in choosing the right customer relationship management system for your business.

What is CRM Software?

CRM — Customer Relationship Management — is a solution that helps businesses manage interactions with current and potential customers. CRM improves customer service and sales growth by compiling and analyzing customer data from multiple channels.

CRM software provides a clear, unified customer profile through a secure and customizable dashboard showing purchase history, order status, and customer service issues. This is crucial, as 70% of customers expect representatives to know their purchase and issue history. A single source of truth ensures everyone at your company can deliver the expected level of service, regardless of the communication channel used.

What Are the Top 10 CRM Systems?

Backlinko states that Salesforce is the best market-leading CRM with over 21.8% of CRM industry market share along with $34.86 billion in 2024.

However, the overall CRM software market is moving beyond all the limits with multiple top CRM systems emerging daily to offer revolutionizing sales functionality for companies.

Let’s now shortly discuss the list of CRM systems that provide advanced functionality for diverse purposes.

Salesforce

Founded in 1999 in California, the U.S., by Marc Benioff and Parker Harris, Salesforce is among the world’s leading cloud-based CRM systems with over 56,600 employees around the globe.

Since the first public release in 2004, Salesforce CRM has shown a tremendous 221.3x increase in revenue.

 

Below, you can see a chart of annual Salesforce CRM revenue growth from 2001 to 2024.

 

What Are the Salesforce CRM Features and Benefits?

Generally, as one of the top-rated CRM software solutions, Salesforce provides huge customization and integration functionality opportunities for dozens of business niches and models that exist in the market.

Below, we want to cover only the most essential and core features of Salesforce CRM you can get by using their product:

• Contact management
• Opportunity management
• Quote management (quote to cash)
• Powerful and insightful analytics functionality (Einstein Analytics)
• Deep lead management
• Advanced marketing features across all possible channels
• Predictive and accurate sales forecasting
• Top-notch security.

 

Besides, one of the top CRM companies provides the following benefits that make it stand out from its competitors:

• Artificial Intelligence algorithms built right into your CRM
• Mobile-first approach that enables your employees to access real-time data everywhere
• AppExchange – a leading enterprise cloud marketplace to strengthen your Salesforce CRM with tons of ready-made solutions in several clicks
• The single Trailblazer community where anyone can skill up and share their experience.

 

What Companies Use Salesforce?

Spotify, Amazon Web Services, U.S. Bank, Toyota, Macy’s, T-Mobile, Aldo, The New York Post, American Express, and Canon are among the global large enterprises, market leaders, and companies that use Salesforce CRM.

 

 

How Much Does Salesforce CRM Cost?

One of the top CRM companies provides 4 intuitive pricing plans charged per user based on the business model and needs you have.

 

Ascendix Expertise with Salesforce

Ascendix has become a certified Salesforce implementation consultant, administrator, platform developer, app builder, data architecture and management designer, and an AppExchange app developer.

 

 

If you want to start leveraging all the benefits of Salesforce or you have already been using Salesforce CRM for quite a while, we will be glad to help you improve and revolutionize the way you work with client data.

For 20+ years, we have been providing Salesforce consulting, implementation, customization, integration, and AppExchange development services for large enterprises with thousands of users around the world.

What’s more, based on our extensive expertise accumulated over the years of working with multiple CRM platforms, we’ve built our own AppExchange apps: Ascendix Search and AscendixRE CRM for Commercial Real Estate.

AscendixRE CRM

It is a commercial real estate CRM on top of Salesforce and Dynamics 365. AscendixRE CRM takes into account the needs of commercial real estate firms. Moreover, it provides a complete commercial real estate functionality, along with world-class experience, security, and the up to date tools.

AscendixRE CRM features:

• Secure & cloud-based CRM with 24/7 access from any device
• Smart prospecting tools for arranging the calls and meetings as well as monitoring sales activity
• Automated workflows for scheduling the follow-up meeting, tracking the approval processes, etc.
• Email marketing automation powered by Mailchimp
• Advanced data tracking and storage in one place
• Integrated tools for CRE business operations
• Advanced data visualization and reporting functionality
• Concierge & CRM customization service for smooth onboarding and meeting your business needs.

Ascendix Search

It is a Salesforce app that helps Salesforce users run advanced complex searches and work with their data without IT help. Ascendix Search engages users to create advanced searches in a simplified interface without the help of Salesforce Admin.

You can customize the search and choose specific filters that cover your needs.

Ascendix Search features:

• Robust data search
• Quick access to related lists
• Advanced map search of your Salesforce records
• Ability to update bulks and edit Salesforce objects
• Quick data export to Excel
• Fast data search by charts and graphs.

Microsoft Dynamics CRM

 

Microsoft Dynamics CRM is one of the best CRM systems competing with Salesforce yet showing a 3-4% smaller market share.

The first product release was made in 2003 rolling Microsoft CRM 1.0 to the crowd. Since then, the platform has been renamed many times and finally became Microsoft 365 after the ‘October Update’ in 2018.

 

What Is the Key Microsoft Dynamics 365 Features List?

• Powerful Business Central & Business Intelligence (BI) integration for visual insights into sales, marketing, and financial data in one place
• Powerful integration with Outlook which allows you to leverage D365 benefits right from the Outlook application
• Built-in Artificial Intelligence features powered by Microsoft Azure and Cortana
• Cloud-first and mobile-first approach for instant and easy access to client data everywhere.

 

Who Are the Microsoft Dynamics 365 Clients?

Coca-Cola, BMW, HP, Chevron, Buyer, UPS, and Dr. Martens are among the world-known brands that trust Microsoft Dynamics 365 CRM – one of the top CRM systems – to meet their marketing, sales, and financial goals.

 

 

How Much Does Microsoft Dynamics 365 Cost?

Being one of the top-rated CRM software solutions, Microsoft Dynamics 365 provides on-demand pricing plans for any business challenges you may have, including sales, marketing, commerce, finance, supply chain, and many others.

For this reason, the pricing structure greatly differs from one segment to another, so take a look here to find more details on Microsoft Dynamics 365 pricing.

 

Ascendix Expertise in Dynamics 365

We have become a strategic and certified Dynamics 365 partner and consultant in 2003, and we’re ready to share our expertise in the following fields:

• Dynamics 365 Implementation
• Dynamics 365 Development
• Dynamics 365 Administration & CRM Upgrade
• Dynamics CRM Configuration and Customization
• Dynamics 365 Integration & Data Migration.

 

 

Still, wondering if Ascendix has enough expertise in Dynamics 365 to help your business?

See how we helped Jones Lang LaSalle (JLL), one of the Fortune 500 real estate and investment companies, achieve a 6x increase in CRM adoption through our Dynamics 365 services by re-engineering their CRM usage, building top-notch apps for vendor management, brochure, and report generation.

 

Zoho CRM

 

Zoho CRM is one of the top CRM systems released in 2005 by Sridhar Vembu and Tony Thomas in India.

With more than 360,000 customers worldwide and a large subscriber base that has recently exceeded60 mln users, the product has been showing an average annual growth of 15,1%.

 

What Are the Key Zoho CRM Features?

Let’s briefly overview the key functionality provided by Zoho CRM for your business:

• Contact management
• Lead management
• Deal management
• Daily workflow automation
• Advanced sales process builder
• Predictive sales and Intelligence
• Broad customization opportunities
• Powerful marketing automation tools.

 

Zoho CRM Benefits for Your Business

• Enhanced Artificial Intelligence algorithms to boost your sales performance
• Visually appealing and insightful dashboards, reports, and analytics
• Omnichannel communication with leads and customers in real-time
• Reasonable and transparent pricing.

 

What Companies Trust Zoho CRM?

Amazon India, Tassal, Suzuki, BOSE, and IIFL are the most famous brands using Zoho CRM on a daily basis to power their sales and marketing goals.

 

 

How Much Does Zoho CRM Cost?

One of the top CRM companies includes a 30-day free trial and starts at €57/user/month (if billed annually) and €69/user/month (if billed monthly).

What’s more, you can purchase a Zoho CRM Plus license which provides even more useful addons for your customer relationship management system.

Monday.com CRM

Monday.com CRM is among the top-rated CRM software solutions with expected $948 M revenue in 2024.

The company was founded in 2012, and the product was first released in 2014 by Roy Mann, Eran Zinman, and Eran Kampf and is now valued at $13.5 billion by Bloomberg.

 

What Are the Key Features of Monday CRM?

• Prospects, clients & deals management
• Lead/Pipeline management
• Wide contact database export capabilities
• Powerful customization opportunities
• Mobile-first optimization for high convenience
• Insightful analytics and monitoring features
• Visually appealing report functionality.

 

What Companies Trust Monday CRM?

Uber, Adobe, Hulu, Unilever, and Zippo are some of the companies that trust this top CRM software CRM and use their customer relationship management features daily.

 

 

What Is the Monday CRM Pricing?

One of the top CRM companies provides 4 transparent and affordable pricing plans: Individual, Standard, Pro, and Enterprise.

You can leverage the benefits of basic Monday CRM functionality by using an Individual plan which is absolutely free for up to 2 users.

SugarCRM

Launched in California, the U.S., in 2004 by Clint Oram, Jacob Taylor, and John Roberts, SugarCRM ranks high on the list of the best CRM systems and companies.

The platform has generated $750M revenue in 2024, and this number only tends to grow.

 

What Are the Key SugarCRM Features?

• Support automaton
• Sales automation and forecasting
• Reporting and dashboard
• Marketing lead management
• SugarCRM mobile
• Call center automation
• Sugar Exchange
• Cloud or on-premise deployment.

 

What Companies Trust SugarCRM?

Along with others, Mazars, Sennheiser, Postnord Logistics, Tetley, and Roxtec are using this top CRM software daily to empower their sales and marketing initiatives.

 

 

What Is Sugar CRM Pricing?

One of the top-rated CRM software solutions provides 3 pricing plans:

Essentials

• Price: $19 USD per user per month (billed annually);
• User Limit: 3-5 users;
• Features: Account & contact management, lead & opportunity management, basic workflows, activity management, reporting & analytics, basic support.

Advanced

• Price: $85 USD per user per month (billed annually);
• User Limit: 10 users minimum;
• Features: Everything in Essentials, plus advanced workflows, omnichannel communications, pipeline management & analytics, forecasting, mobility, intelligent lead & opportunity prioritization, standard support, mail & calendar integration, 3rd-party integrations.

Premier

• Price: $135 USD per user per month (billed annually);
• User Limit: 10 users minimum;
• Features: Everything in Advanced, plus guided selling, enhanced forecasting, geo mapping, data enrichment & news feed, 2x the storage, enhanced support.

 

Find more details on SugarCRM pricing here.

Oracle CRM

 

Oracle CRM is one of the top cloud-based CRM software designed by Oracle Corporation back in 1998.

Since then, the company has grown its product significantly and currently offers the following Oracle CRM options:

• On-premises system
• On-demand / Software as a Service subscription
• Social CRM
• PeopleSoft Enterprise CRM.

 

What Are the Oracle On Demand Features?

• Partner relationship management
• Prospect, lead, contact management
• Price Management
• Business Intelligence (BI) applications
• Self-service and eBilling
• Customer data integration
• Quote and order capture functionality.

 

What Companies Use Oracle CRM?

QA Limited, The American Red Cross, and Confidential Records, Inc. are among the world-known global companies that use Oracle On Demand CRM Suite – one of the top CRM platforms – to boost their lead-to-deal conversion ratio and other sales opportunities. Find more details on Oracle CRM cost here.

 

 

SAP CRM

First released in 2000, SAP CRM made its way onto the list of the best CRM systems and has shown over €31.81 billion revenue in 2024.

Since then, SAP CRM has become a favorite choice for both large enterprises and SMBs requiring powerful opportunities for their sales and marketing teams.

Below, you can see the annual revenue growth of SAP CRM from 2001 to 2023.

 

What Are the Key Features of SAP CRM?

• Next-level sales automation tools
• Powerful Account-Based Marketing (ABM) functionality
• Built-in augmented intelligence
• Mobile-first optimization & real-time data
• Omnichannel communication features
• Prospect, lead, contact, and inventory management.

 

What Companies Use SAP CRM?

The most well-known companies that rely on SAP CRM in their daily endeavors include Applied Materials, Patterson Companies Inc., Mettler Toledo, and KLA-Tencor.

 

 

How Much Does SAP CRM Cost?

One of the best CRM platforms, SAP CRM provides a 30-day free trial and 3 transparent pricing plans:

• Standard Edition
• Professional Edition
• Enterprise Edition.

 

You can get exact rates by requesting a quote for each pricing plan you prefer here.

Adobe CRM

Adobe CRM (also called Adobe’s Marketing Cloud) is one of the oldest top CRM platforms designed by Adobe Systems.

This top CRM software product was initially released in 2012 as SaaS CRM software, and since then, it has shown rapid growth riding on a 26% jump in revenues.

 

What Are the Key Features of Adobe CRM?

• Adobe Analytics for powerful data-driven marketing and sales insights
• Adobe Audience Manager for building unique customer profiles and identifying their business segments, etc.
• Adobe Campaign for powerful marketing automation
• Adobe Experience Manager for advanced customer communication capabilities through automated email marketing and other channels
• Adobe Media Optimizer for portfolio and ad management with intelligent campaign forecasting
• And many others.

 

What Companies Use Adobe CRM?

Some of the most widely recognized companies that trust Adobe CRM in terms of sales and marketing automation include Allianz, L’oreal, Deloitte, Morgan Stanley Wealth Management, and ZODIO.

 

Zendesk CRM

Along with Salesforce, Microsoft Dynamics 365, Adobe, and Monday.com, Zendesk CRM is among the best CRM systems which was released in 2007.

Zendesk, the top CRM software was created by Mikkel Svane, Alexander Aghassipour, and Morten Primdahl. In 2024 Zendesk’s sales reached $2.65B.

 

What Are the Key Features of Zendesk CRM?

• Email tracking and automation
• Activity reporting
• Sales dashboard and reporting
• Mobile CRM
• Automatic dialer with text capability
• Call analytics
• Out-of-the-box integrations
• Contact management.

 

What Companies Use Zendesk CRM?

Polaris, Siemens, Shopify, Mailchimp, Grubhub, Tile, and other global companies have Zendesk CRM in their arsenal to boost their sales and marketing activities.

 

 

What Is Zendesk CRM Pricing?

One of the best CRM platforms provides a free trial period, along with two pricing plan packs for service and sales.

HubSpot CRM

HubSpot CRM is one of the best CRM platforms designed by HubSpot for both large enterprises and SMBs back in 2014.

The cloud-based platform is free, and it easily integrates with Gmail, G Suite, Microsoft Office for Windows, and other platforms.

 

What Are the Key Features of HubSpot CRM?

• Sales pipeline automation
• Prospect/contact tracking and management
• Powerful email marketing tools with notifications and real-time tracking
• Customer-oriented live webchat
• And many others.

 

What Companies Use HubSpot CRM?

Atlassian, Doordash, InVision, Wista, VMWare, and Purple are the key companies that use HubSpot CRM software on a daily basis.

Creatio CRM

Creatio is known as a no-code platform that automates workflows and CRM with maximum flexibility. Users get access to a no-code platform (Studio Creatio), CRM applications (Marketing, Sales, and Service), industry-specific workflows, and various marketplace add-ons.

Main features:

• Marketing Creatio: Automates marketing campaigns and lead management workflows, providing a no-code platform with maximum flexibility.
• Sales Creatio: An end-to-end platform that automates all types of sales processes, allowing complete customization without any coding.
• Service Creatio: An omnichannel platform for automating customer service workflows of any complexity, also based on no-code principles.
• Studio Creatio: A no-code platform for automating workflows and building applications with complete freedom and customization.

Creatio products can be purchased separately or as a unified CRM solution to automate customer-facing and industry workflows using no-code technology. All Creatio products come with built-in no-code tools and out-of-the-box capabilities. This non-code solution is useful for non-technical users.

Pipedrive CRM

Pipedrive is a part of the top CRM companies in the USA that helps organizations manage leads and gain a comprehensive sales overview.

The software simplifies the process: just create an account and you’re ready to start. Pipedrive effectively controls a business’s sales pipeline, tailor-made to support branding and assist teams in closing deals or maintaining lead connections. Individual modules can be toggled on or off without impacting overall service quality. Optimized for mobile devices, Pipedrive integrates seamlessly with Google Apps, Calendar, Contacts, and many other services.

Look at Pipedrive’s features:

• Comprehensive lead management and qualification
• Pipeline management and workflow automation
• Marketing automation and AI sales assistants
• Unified inbox for boosted productivity
• Automation of prospecting tasks
• Reporting and sales forecasting
• Flexible integration with various business and data management tools
• Contact center solutions compatibility

Pipedrive offers quick and easy cloud-based implementation, ensuring scalability and access to both historical and real-time data.

Nutshell CRM

Nutshell is an all-in-one CRM and email marketing platform designed to help B2B organizations collaborate and close more deals. It is simple enough for any user but sophisticated enough for any business, eliminating the need for separate sales and marketing tools or a full-time admin.

Every Nutshell subscription includes:

• Unlimited CRM contacts and data storage
• Fully customizable reporting tools
• Free data migration assistance
• World-class live support
• Affordable pricing

Nutshell seamlessly integrates with popular software like Google Workspace/Gmail, Microsoft Office/Outlook, QuickBooks Online, Intercom, and Slack.

Key features:

• Contact management and customer profile building
• Pipeline creation and lead scoring
• Sales and marketing automation
• AI-powered analytics tools
• Intelligent support bots
• Full reporting suite
• AI timeline summarization
• Click tracking and notifications
• Collaboration tools
• One-click integrations and API support

Freshsales CRM

Freshsales is an entry-level CRM for small to midsize businesses. It offers essential features without overwhelming your sales team. Although it lacks some advanced features compared to other CRMs, it excels in integrating with other business software, such as calendars, email marketing tools, and DocuSign.

Who can benefit from Freshsales CRM?

Freshsales is perfect for businesses looking for a functional CRM that’s easy to use. If your team is already using some of the software on Freshsales’ integration list, this CRM will seamlessly fit into your workflow. Its straightforward approach helps your team get up to speed quickly and start closing deals.

What does Freshsales CRM do?

• Simplifies the CRM process for small businesses
• Extensive customization options
• Proactive AI assistant
• Various integrations to extend functionality

Overall, Freshsales provides a lightweight and efficient CRM solution, making it a great choice for businesses wanting to streamline their sales processes.

ServiceNow

ServiceNow boosts efficiency, productivity, and insights. Their CRM platform includes intuitive performance analysis, generative AI capabilities, and application development tools. It also features robust security and resilience measures.

With ServiceNow, companies can create collaborative workplaces where users have instant access to insights through dashboards and custom reports. The platform integrates with various customer service, business productivity, and collaboration tools, offering a seamless experience. Additionally, users benefit from comprehensive training and support resources. Overall, ServiceNow aims to enhance business operations and decision-making.

Apptivo CRM

Apptivo CRM is an affordable and customizable platform designed to be a one-stop solution for all business needs. Beyond essential CRM functions, it includes tools for accounting, invoicing, and project management.

Who can benefit from Apptivo CRM?

Apptivo is perfect for companies that want to manage every aspect of their business from a single app. However, it has a limited number of third-party integrations, so if you’ve used other software for accounting or project management, you might need to import that data manually.

What does Apptivo CRM do?

• Comprehensive feature set with various customization options
• Excellent mobile applications
• Granular security controls
• 24-hour support

Overall, Apptivo CRM offers a convenient and integrated solution for managing multiple business tasks in one place.

Act! CRM

Act! started as a leading contact management software and has now evolved into a cloud-based CRM, though it still has a somewhat outdated user interface. It features integrated marketing automation with customizable workflows and can connect to Gmail or Outlook, albeit not very smoothly.

Who can benefit from Act! CRM?

Act! CRM is best suited for those familiar with its contact management roots. Its unique interface might be challenging for new users, making it more appropriate for small teams or businesses with previous experience using Act!.

What does Act! CRM offer?

• Integrated email marketing features
• Easy-to-use dashboard designer
• Good marketing automation workflow builder

Act! has powerful tools for marketing automation and contact management, appealing mainly to small teams that prioritize these functionalities.

Insightly

Insightly offers exceptional value for your CRM needs. Known for its user-friendly interface, it simplifies tasks even though it may lack some advanced features found in other systems. Data import is seamless, and its AI-powered reporting engine allows easy data export to Microsoft Power BI with a single click.

Who can benefit from Insightly?

Insightly is ideal for teams with little to no CRM experience. Its intuitive design ensures that even beginners can quickly navigate and use the system. However, for those needing email marketing or help desk capabilities, these are available as separate add-ons.

What does Insightly offer?

• Smooth data input and sharing
• Consistent, easy-to-use interface
• Highly customizable
• Easy integration with Insightly’s help desk and marketing apps

Insightly is a solid choice for businesses looking for an accessible and customizable CRM solution with powerful reporting capabilities.

Sage CRM

Sage CRM helps companies optimize and automate various stages of the customer journey by aligning sales, service, and marketing teams. It offers built-in collaboration features and actionable reports to improve team performance and unlock new business results. The software includes AI-powered tools for gaining deeper insights into customer sentiment and intent.

Sage CRM’s customizable platform features reporting and dashboards, automated workflows, and a range of integrations. You can connect Sage CRM with other Sage products, like HR and accounting tools, or integrate with various third-party apps and resources, ensuring a seamless business ecosystem.

Appian

Appian goes beyond traditional CRM by providing powerful tools for automating workflows and gaining deep insights into business operations. It helps organizations manage customer experiences from lead generation to support, and even handles governance, risk, and compliance processes.

Appian empowers business leaders to create custom solutions with automation and detailed data analysis, offering a fresh approach to managing customer relationships and business operations efficiently.

Bottom Line

The CRM software market is full of powerful top-rated CRM software solutions that offer diverse functionality and features designed to meet the specific needs of different companies operating in multiple business spheres.

We hope our top 10 CRM software overview will help you answer the question: what is the best customer relationship management software and how to avoid purchasing extra features your business will never use.

Apart from working solely with one of the best CRM platforms listed above, many companies still prefer building tailor-made customer relationship management system features and customizing the exact CRM software functionality.

So, if you are looking for a technology partner to help you customize Salesforce/Dynamics 365 architecture or build a CRM from scratch, Ascendix will be glad to help you out.

Check our case studies, own software products, and contact us to get a ball-park estimate for your CRM software development project.